The Evolution of Projection Mapping in Arenas: From Short-Term Rentals to Permanent Solutions with Luxedo

Projection mapping has revolutionized the fan experience in sports arenas, turning static surfaces into dynamic canvases that captivate audiences. Traditionally, this cutting-edge technology has been implemented through short-term rentals, offering teams and venues a temporary taste of the magic. However, the advent of the Luxedo system promises a game-changing shift: permanent installation at a fraction of the cost.

The Rise of Projection Mapping in Sports

Over the past decade, projection mapping has become a staple in major sports events. From pre-game shows to halftime entertainment, it creates immersive experiences that blend high-resolution visuals with the physical architecture of the arena. Teams have used it to:

  1. Enhance Fan Engagement: Spectacular visuals grab attention and boost excitement, making every game memorable.
  2. Branding and Sponsorship: Customizable projections allow for tailored advertisements and brand activations, opening new revenue streams.
  3. Storytelling: Whether celebrating a team's history or hyping up the crowd with dramatic visuals, projection mapping adds a powerful narrative layer to the event.

Short-Term Rentals: A Double-Edged Sword

While effective, the use of short-term rentals for projection mapping has its drawbacks. These include:

  • High Costs: Renting projection equipment and hiring specialized technicians for each event can be prohibitively expensive.
  • Logistical Challenges: Setting up and dismantling the equipment for each game requires significant time and effort, often leading to operational headaches.
  • Inconsistency: Rented systems might vary in quality, leading to inconsistent visual experiences from one event to the next.

Enter Luxedo: The Future of Projection Mapping

Luxedo offers a groundbreaking solution to these challenges with its state-of-the-art projection mapping system. Designed for permanent installation, Luxedo transforms the way arenas can utilize this technology. Here’s how Luxedo stands out:

  1. Cost-Effective: By eliminating the need for repeated rentals and setups, Luxedo significantly reduces long-term costs. The initial investment is recouped quickly through consistent use across all events.

  2. Seamless Integration: Once installed, the Luxedo system integrates smoothly with the arena’s existing infrastructure. This means less downtime and fewer disruptions, allowing for more frequent use.

  3. High-Quality, Consistent Performance: Permanent installation ensures that the projection quality is top-notch every time. Teams and fans can rely on a consistently breathtaking visual experience.

  4. Versatility Across Sports: Whether it's basketball, hockey, soccer, or concerts, Luxedo adapts to various events seamlessly. This versatility ensures that the system is utilized to its fullest potential year-round.

A Permanent Upgrade for a Fraction of the Price

The Luxedo system not only offers a permanent solution but does so at a fraction of the price of traditional short-term rentals. Here’s why:

  • Economies of Scale: Permanent installations spread the cost over multiple events, making each use cheaper compared to one-off rentals.
  • Reduced Labor Costs: With no need for frequent setups and teardowns, labor costs plummet.
  • Increased Revenue Opportunities: Consistent use of high-quality projection mapping attracts more fans and sponsors, boosting revenue.


Projection mapping has dramatically enhanced the live sports experience, and the transition from short-term rentals to permanent installations marks a significant evolution. The Luxedo system epitomizes this shift, offering arenas a cost-effective, high-quality, and versatile solution. By adopting Luxedo, venues can ensure that every event, across all sports, delivers an unforgettable visual spectacle, engaging fans and driving new business opportunities.

The future of sports entertainment is here, and it’s brighter, bolder, and more dynamic than ever before with Luxedo.