An Immersive Hotel Experience at Jumeirah Emirates Hotel Tower in Dubai

A bespoke immersive hotel room experience crafted for a private client in one of Dubai’s most iconic towers.

Luxedo was commissioned to transform a luxury suite within the illustrious Jumeirah Emirates Hotel Tower in Dubai. Tasked with creating an unparalleled bespoke experience for a discerning private client, Luxedo brought their expertise to new heights—literally and figuratively—in one of the world’s tallest all-hotel skyscrapers.

Elevating luxury through immersion

Standing at a structural height of 309 m (1,014 ft), the Jumeirah Emirates Hotel Tower is renowned for its striking architecture and opulent accommodations. Connected by a lavish retail boulevard to its sister structure, the Emirates Office Tower, the complex is a beacon of modern luxury and engineering marvel in the heart of Dubai.

Within this setting, Luxedo set out to deepen the sense of luxury by adding a layer of immersive technology to a private suite. The objective was clear: to envelop the client in an experience that transcended the traditional confines of luxury hospitality.

Rising to the challenge with speed and precision

With less than 24 hours notice, Luxedo’s team mobilized swiftly to design, install, and calibrate the projection system. Despite the tight schedule, no corners were cut, and no challenges arose that the team couldn’t navigate.

A personalized experience like no other

The result was an immersive environment tailored specifically to the client’s desires. The suite became not just a place to stay but a personalized haven where technology and luxury coalesced. The ambiance adapted to moods, times of day, and occasions, offering an ever-evolving experience within the intimate space.

Setting new standards in luxury hospitality

This project underscores Luxedo’s ability to push the boundaries of what’s possible in projection mapping, especially within the hospitality industry. By delivering a high-impact experience in a condensed time frame, they demonstrated that luxury and technology could intertwine seamlessly—even under the most demanding circumstances.